This is anecdotal and obviously my opinion..
As the title states, I am Nvidia's target customer. I have more money than sense and I have upgraded every gen since the 500 series. I used to SLI 560's, 780's, 780ti's (I know, I know,) 980ti's, before settling on a single 1080ti, 2080ti, and currently have a 3090. Have a few other random cards I've acquired over the years 770, 980, 1080ti, 2080S. All paperweights.
I generally pass on my previous gen to a friend or family member to keep it in my circle and out of miner's hands. As (somewhat) selfless as that may sound, once I upgrade to the new and shiny, I have little regard for my old cards.
Having the hardware lust I have developed over the years has me needing to have the best so I can overclock, benchmark, and buy new games that I marvel at for 20 minutes max before moving on to the next “AAA” title I see. I collect more than enjoy I suppose. In my defense, I did finish Elden Ring this year.
Now, with all that said. I will not be purchasing the 4000 series. Any other year, the hardware lust would have me order that 4090 in a second, but I have made the conscious decision not to buy.
Current pricing seems to be poised to clear out the stockpiles of current 3000 series cards. The poorly named 4070 is a bit of a joke. The pricing for the rest seems a bit too much. I understand materials cost more and that they are a business, but with the state of the world this is not a good look IMO.
And from a personal standpoint, there are no games currently available that I am playing (20 mins stents or otherwise) or games on the horizon that come close to warranting an upgrade.
Maybe the inevitable 4090ti will change my mind, but if the situation around that launch is similar to now, I may wait for the 5000 series.
After all that, I guess my question is, if I'm not buying, who exactly are these cards for?
Edit 2: After a busy day at the factory, imagine my surprise coming back to this tremendous response! Lots of intelligent conversation from a clearly passionate community. Admittedly, I was in something of a stupor when I typed the above, but after a few edits, I stand by my post. I love building PC's as much as anyone, and I feel like that's where a lot of the frustration comes from, a love of the hobby. I don't plan to stop building PC's – I may, however, take a brief respite from the bleeding edge and enjoy what I have.
Anyway, had to add a 1080ti to my list of paperweights above – I am a menace. Much love, everyone.