As the 2020 election approaches, we are updating our policy on political advertising to better reflect the role Reddit plays in the political conversation and bring high quality political ads to Redditors.
As a reminder, Reddit’s advertising policy already forbids deceptive, untrue, or misleading advertising (political advertisers included). Further, each political ad is manually reviewed for messaging and creative content, we do not accept political ads from advertisers and candidates based outside the United States, and we only allow political ads at the federal level.
That said, beginning today, we will also require political advertisers to work directly with our sales team and leave comments “on” for (at least) the first 24 hours of any given campaign. We will strongly encourage political advertisers to use this opportunity to engage directly with users in the comments.
In tandem, we are launching a subreddit dedicated to political ads transparency, which will list all political ad campaigns running on Reddit dating back to January 1, 2019. In this community, you will find information on the individual advertiser, their targeting, impressions, and spend on a per-campaign basis. We plan to consistently update this subreddit as new political ads run on Reddit, so we can provide transparency into our political advertisers and the conversation their ad(s) inspires. If you would like to follow along, please subscribe to r/RedditPoliticalAds for more information.
We hope this update will give you a chance to engage directly and transparently with political advertisers around important political issues, and provide a line of sight into the campaigns and political organizations seeking your attention. By requiring political advertisers to work closely with the Reddit Sales team, ensuring comments remain enabled for 24 hours, and establishing a political ads transparency subreddit, we believe we can better serve the Reddit ecosystem by spurring important conversation, enabling our users to provide their own feedback on political ads, and better protecting the community from inappropriate political ads, bad actors, and misinformation.
Please see the full updated political ads policy below:
All political advertisements must be manually approved by Reddit. In order to be approved, the advertiser must be actively working with a Reddit Sales Representative (for more information on the managed sales process, please see “Advertising at Scale” here.) Political advertisers will also be asked to present additional information to verify their identity and/or authorization to place such advertisements.
Political advertisements on Reddit include, but are not limited to, the following:
- Ads related to campaigns or elections, or that solicit political donations;
- Ads that promote voting or voter registration (discouraging voting or voter registration is not allowed);
- Ads promoting political merchandise (for example, products featuring a public office holder or candidate, political slogans, etc);
- Issue ads or advocacy ads pertaining to topics of potential legislative or political importance or placed by political organizations
Advertisements in this category must include clear “paid for by” disclosures within the ad copy and/or creative, and must comply with all applicable laws and regulations, including those promulgated by the Federal Elections Commission. All political advertisements must also have comments enabled for at least the first 24 hours of the ad run. The advertiser is strongly encouraged to engage with Reddit users directly in these comments. The advertisement and any comments must still adhere to Reddit’s Content Policy.
Please note additionally that information regarding political ad campaigns and their purchasing individuals or entities may be publicly disclosed by Reddit for transparency purposes.
Finally, Reddit only accepts political advertisements within the United States, at the federal level. Political advertisements at the state and local level, or outside of the United States are not allowed.
Please read our full advertising policy here.