The rankings on our list are based on the number of Monthly Active Users (MAUs).
1. Facebook — 2.9 billion MAUs
2. YouTube — 2.2 billion MAUs
3. WhatsApp — 2 billion MAUs
4. Instagram — 2 billion MAUs
5. Facebook Messenger — 1.3 billion MAUs
6. WeChat — 1.26 billion MAUs
7. TikTok — 1 billion MAUs
8. Sina Weibo — 573 million MAUs
9. QQ — 538.91 million MAUs
10. Telegram — 550 million MAUs
11. Snapchat — 538 million MAUs
12. Kuaishou — 519.8 million MAUs
13. Qzone — 517 million MAUs
14. Pinterest — 444 million MAUs
15. Twitter — 436 million MAUs
16. Reddit — 430 million MAUs
17. Quora — 300 million MAUs
18. Skype — 300 million MAUs
19. Microsoft Teams— 270 million MAUs
20. LinkedIn — 250 million MAUs
Be selective with your social media presence
Regardless of the size of the social media site, consider whether your brand’s target audience is active on those platforms. It’s better to pick two to three sites and do them well rather than create so-so content for five or more different platforms.
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